Leonardo David Raymundo is an expert copywriter and brand consultant with a love for storytelling. After 5+ years in the copywriting space, he is transitioning to a more UX design-centric career path.
It’s rant time.
I’m seeing a bit more confusion on some terms I’m seeing out there, so I thought I would clear it up to hopefully give people a better idea of what they’re looking for.
Web design, UX design, web developer, what’s the difference, their all the same right?
No not at all actually, and if you want your website to turn into something that actually gains traffic, it’s important to understand the difference.
We’ve come a long way since the days of dial-up internet. And it’s about time we finally retire one of the ancient relics of the past for good. No I’m not talking about the Crying Jordan meme, that can last forever. I’m talking about bad CTA’s, also known as call to action buttons.
Flying does not come easy for all travelers, especially for those flying for 10-12 hours or more. Overnight flights can be difficult for even the most experienced economy flyers, and not having an actual bed to sleep in like those in first-class doesn’t help.
As a born and raised Seattleite who has moved around the city quite a few times, I’ve gotten to know the neighborhoods well. But as much as I know the ins and outs of this town, the reality is that Seattle is constantly morphing and evolving into a bigger and (mostly) better version of its former self, so what was true about a neighborhood at one point might have changed by the time you’re done reading this (joking, sort of).
Pet owners of all kinds understand the joy of bringing their animal companions along with them on trips, whether that is to the beach, across the country on a road trip, or flying overseas. However, this can come as a challenge depending on certain travel requirements or restrictions. For example, not all hotels are pet-friendly, and most airlines require a hefty amount of paperwork to accommodate for your furry friend.
I’ve long argued that most Super Bowl ads were cheap and essentially ineffective for brands wanting to tell their story. Mostly glitz and little substance, Super Bowl ads were and still are the TV medium equivalent to oversold click-bait.
Ready Player One has not had a good marketing campaign thus far. To say it’s been rocky might be downplaying it a bit.
In 2008 I was invited over to a friend’s house to watch a boxing match between Manny Pacquiao and Oscar De La Hoya. I had viewed my fair share of boxing matches in the past, growing up in the 90’s amidst the height of Mike Tyson and his decimation of every opponent not named Buster Douglas. However, this was a fight unlike the others I’ve seen in the past…
With his hands draped over his knees, a skinny blonde boy stared at me on a soccer field in a late autumn day. After taking my gangly, short frame a few moments, he muttered “What are you supposed to be? Chinese?”
In life, so many moments come and go without any trace or memory of it. They come in and fade away like a gentle breeze.
If I learned anything from Pixar in the last decade, it’s that life is complicated and often requires a balance of joy and sadness to make it through the tougher times (Inside Out, you get me).
It’s amazing when I see job postings for UX writing positions and part of the requirements are “3-5 years UX writing experience”. I don’t think it’s dawned on most companies yet that UX writing isn’t exactly an ancient profession. In fact, it’s so new that as of last check, Glassdoor doesn’t even recognize it as an official job title.
I can hear my super traditional Filipino mom criticizing me for making yet another career “transition” at this point in my life, wishing that I would stick to one thing and be really great at it, and staying with one company for the rest of my adult American privileged life. Well mom, I’ve spent the past 5 years or so developing my copywriting craft…attending school, following blogs, working at agencies…all to further my development. And guess what? It’s time for me to evolve.