Leonard David Raymundo is a marketing and digital content specialist. Leonard excels at writing to sell, generate followers/leads, and transform customers into fans, and also has a passion for travel.
Anyone can be a good writer. And it’s not as difficult as one might think.
Yet so many people, including those in high positions of influence, seem to fail at grasping the basics of clear, simple writing. Becoming a good writer doesn’t mean you have to write eloquent prose like Hemingway. It also doesn’t mean your words must be so big, it sends your readers off to dig up their dictionary.
Whether you consider yourself a people person or not, working alongside others is something that will occupy nearly all your time as a copywriter, but also as a working professional. Collaborative projects are quite common when dealing with the satisfaction of clients, as is the approval of a manager before sending out the finished product.
With technology now being the core method of communication in today’s world, email etiquette has become an essential aspect of business. While practicing brevity is appropriate from time to time, there are situations that call for clear, well written emails.
In order for businesses to truly reap the benefits of effective marketing, they will need to think outside the box.