Leonard David Raymundo is a marketing and digital content specialist. Leonard excels at writing to sell, generate followers/leads, and transform customers into fans, and also has a passion for travel.
I used to judge "those" people. You know the kind of people I"m talking about. Those pet owners who lovingly kissing their pooch on the lips, or speak to them in baby talk as if they actually comprehend human language, or worst of all, dress them up in cute little sweaters that always makes the pets look like they hate life. When I saw these people, I would instinctively shoot a "Jim from the Office" stare at someone nearby, or at least pretend there was a camera there to capture my incredulo...
Unless you're Jesus, I'm assuming at some point you've failed at something in life.
And if you are Jesus, I'm so sorry for the last 36 years of my life. I promise the next 36 will be much better (assuming I get there).
That's why I'm not ashamed to admit the number of times I've failed early in my writing career. Because as any good motivational poster on your office wall will tell you, it's not how you fall, but how you get back up.
If you're anything like me (if you are, I'm so sorry), you spent your vacation hanging out with family, friends, vacationing, and generally not giving a shit about anything at all. Sure, I checked email, kept tabs on my clients, and wrote the occasional side note for my novel, but for the most part I did very little, actual work.
I'll be honest for a moment here (don't you hate when people say that? What does that mean, that I haven't been honest up until now?), I was in a little bit of a creative funk to start the new year. I've been bogged down with distractions, working projects that don't elevate my career, and worst of all, procrastination. Dun dun dun.
I'm not really a fan of talking about work with people I just met. I feel like it's so contrived. I like to talk about things like why do we need a Full House reunion show, or how bad I want a pet Capybara (if you don't know what that is, google it. I promise you won't be disappointed). But when the job question ultimately comes up, and I tell people that I'm in advertising, their first reaction is "Ohhhh". And then "Okay". And then "That's coool."
As a creative just starting out in the business, you're faced with the same challenge and paradoxical contradiction that pretty much everyone has faced in their life. Here's how that conversation typically goes:
You: "Hello, I would like to apply for X job please."
Employer: "Great. You seem smart and you knew the difference betwen "Your" and "You're" on the application. But we need someone with at least 5 years of experience."
When you hear the term "social media", what goes through your mind?
If you're over 35, the chances are that you think social media is this satan's spawn of a creation that will ultimately prove to be the downfall of civilization (which you'd be wrong about. You're thinking of Keeping Up with the Kardashians. Duh) all while screaming "Get off my lawn!"
So true story: In the middle of working on content to write this article, I attended a free class at the School of Visual Concepts in Seattle (a school for creatives which I can't possibly recommend more), and the lecture was about portfolios, resumes, and interview success. A copywriter friend and I sat in a panel of recruiters in the creative industry, talking about what it takes to land a dream job.
It's sad, but true. No one really likes advertising. Not unless you're like my Filipino auntie, who pours through the sunday newspaper ads trying to find a coupon for a Swiffer even though she already has 2.
Apologies for the delays since the last blog post. In my endless quest to discover the meaning of life, I recently started a new position with a longtime Seattle lighting company. Things are getting off the ground slowly but surely, but most importantly I now have a steady paycheck and am not living off that scary, I don't know when I'll get paid, freelance life.
I'm not old, but I'm not exactly young either. I still remember the times back in the day where you used to be able to do things like call a girl out of the blue. And I don't mean text, but actually speak to her on the phone. Or when you could send a bouquet of flowers to her house. Or pick her up at her house before you went out on a date.
Was the first thing that came to mind when I sat down with Linda Derschang, local restaurateur, designer and overall rockstar. If you ask any well informed Seattleite for their favorite place to grab a drink, coffee, or great food with a positive vibe, you are almost certain to be referred to at least one of Linda’s hip, trendy local establishments. She owns 6 of them to be exact, all situated in pockets of the city where most of the area locals spend a good deal of their off time.
While I technically grew up in the 80's, I've always considered myself a 90's kid. I have a deep appreciation for anyone that grew up in my generation. Technically we're generation X, although the line between X and Y (aka millenials) seems to be very much blurred.
One of the things I really appreciate about my generation is how we grew up in the age of technology, yet unlike our successors in Gen Y, don't seem to be consumed by it. At least, not as much.
As the son of hard working, Catholic Filipino parents, I had a different understanding of what it meant to be tough. My family wasn’t particularly affectionate, and as a whole, we rarely cried or showed any sort of emotion (Though my brothers will argue that I cried quite a lot.) In hindsight, we didn’t get hugged or kissed as much as a typical family, for better or for worse.
For those who know me personally, you've seen that I have recently started writing for Seattle Eater. I love the work, as finding out about new places in the city to explore is something I have a lot of passion about.
And I love to eat, so there's that.