Leonard David Raymundo is a marketing and digital content specialist. Leonard excels at writing to sell, generate followers/leads, and transform customers into fans, and also has a passion for travel.
Storytelling has a fairly basic premise in its setup. From Star Wars to Harry Potter, Hollywood has capitalized, to the point where studios like Disney are now worth around $166 billion at the time of this writing (that’s a hell of a lot of princess memorabilia).
And the premise is essentially this: You have a hero, or protagonist. That hero is stuck in one way of living his life-usually it’s boring, mundane, or hopeless.
Ah, the incomparable experience of a first date. A time-honored ritual of small talk, awkward pauses, and contrived gestures on quest to find "the one" — or even a one-night stand. Depending on your worldview, first dates can be exhilarating or downright terrifying (or, more commonly, a healthy mix of both).
Seattle is an awesome place for many reasons. Besides its emergence as a mecca for innovation and technology, the city prides itself on an open-minded approach to cultural acceptance. Nowhere is that more evident than the impressive international food scene, where inclusive values extend from the real world to the food world.
Now that 2018 is right around the corner, we are in a new age of digital advertising. Even the word ‘advertising’ sends a cringe-worthy chill up most people’s spines. A good example that comes to mind is that 30 second, unskippable video popping up telling you to buy car insurance when all you are trying to do is watch that new Kendrick Lamar video that’s setting Twitter ablaze.
We are, unfortunately, in an era where the term “fake news” has become somewhat of a socially acceptable (yet still grossly misinterpreted) phrase. While nearly everyone has taken sources from the internet with a grain of salt for decades, the past few years have been controversial to say the least, now that the “post-truth era” has commenced.
In the days of legal alcohol and the internet’s ubiquity of information, few true illicit or unknown speakeasies remain, yet they still loom large in the nostalgic consciousness. Certainly, there are similarities of ambience and purpose among Prohibition-era places channeling The Roaring Twenties, promising such charms as stiff, classic cocktails, tasty tinctures, a sense of exclusivity and discovery, and vintage decor.
Who remembers the famous South Park line: “Ther tekken err jobsss!”? It was a line from the popular Comedy Central adult cartoon in reference to the middle America backlash of immigrants taking work away from the “true Americans” that are entitled to those positions.
I used to judge "those" people. You know the kind of people I"m talking about. Those pet owners who lovingly kissing their pooch on the lips, or speak to them in baby talk as if they actually comprehend human language, or worst of all, dress them up in cute little sweaters that always makes the pets look like they hate life. When I saw these people, I would instinctively shoot a "Jim from the Office" stare at someone nearby, or at least pretend there was a camera there to capture my incredulo...
Never underestimate the impact of good copy on your presentations. A good presentation can be seen as an opportunity to showcase your skills and interests, or as terrifying experiences in which hundreds of eyes silently judge you (but not me of course). Regardless, the best way to prepare for these is laying a presentation’s foundation upon great copywriting.
Ever since the Terminator movies of the 80’s, people have been pretty cautious of technology, to say the least.
Technology can be both exciting and terrifying, depending on your perspective. The impressive leaps and bounds that modern technology is able to make today has paved the way for advancements in nearly every facet of the business world, and the field of advertising is no exception.