Leonard David Raymundo is a marketing and digital content specialist. Leonard excels at writing to sell, generate followers/leads, and transform customers into fans, and also has a passion for travel.
Now that 2018 is right around the corner, we are in a new age of digital advertising. Even the word ‘advertising’ sends a cringe-worthy chill up most people’s spines. A good example that comes to mind is that 30 second, unskippable video popping up telling you to buy car insurance when all you are trying to do is watch that new Kendrick Lamar video that’s setting Twitter ablaze.
We are, unfortunately, in an era where the term “fake news” has become somewhat of a socially acceptable (yet still grossly misinterpreted) phrase. While nearly everyone has taken sources from the internet with a grain of salt for decades, the past few years have been controversial to say the least, now that the “post-truth era” has commenced.
Never underestimate the impact of good copy on your presentations. A good presentation can be seen as an opportunity to showcase your skills and interests, or as terrifying experiences in which hundreds of eyes silently judge you (but not me of course). Regardless, the best way to prepare for these is laying a presentation’s foundation upon great copywriting.
Ever since the Terminator movies of the 80’s, people have been pretty cautious of technology, to say the least.
Technology can be both exciting and terrifying, depending on your perspective. The impressive leaps and bounds that modern technology is able to make today has paved the way for advancements in nearly every facet of the business world, and the field of advertising is no exception.
As a creative, I try not to care so much about numbers. But at my previous job, where I was responsible for developing blog content, the numbers are what decided whether I got paid more, or got told to hit the bricks (I don’t think people say that anymore).
I don’t claim to be the best blog writer in the world, but I got better at it by understanding what works and what doesn’t. In the year I worked for them, I grew our blog traffic from 20 readers a day to around 600-700.
We went from around...
Marketing has changed its landscape over the years, and it’s important to know what techniques are most effective in today’s marketing world. The old approach of a sales pitch is rarely effective anymore, and gone are the days of a guy in a slick suit cutting pennies in half with a sharp pair of scissors.
Nowadays, you need to offer value to your audience in order to get them to listen. To do this, you must understand the buyer’s journey; a topic that’s so deep, it’s probably best discussed i...
Perhaps one of the most common questions I’m asked as someone who works in the “biz” as they call it (actually, I don’t know anyone who calls it that), people always want to know what to charge when they are just starting out.
It’s a good question, because it’s not very intuitive. Also, people like money I’ve heard.
Ask most people if playing mind games is a bad thing, and they’ll say yes. Tricking people’s minds into creating an emotional connection with a product might seem morally ambiguous at first, until you realize that is how products are sold.
The title of copywriter can be attractive to anyone with a passion for writing. Getting paid to do what you love, no matter what it is that you’re actually writing, can be incredibly rewarding. However, make sure you are getting into copywriting for the right reason. That is to say, understand your strengths and weaknesses before devoting your career to a field that you may not actually be great at.
If your friends and family are daily readers of your work, take their feedback with a grain of...
Anyone can be a good writer. And it’s not as difficult as one might think.
Yet so many people, including those in high positions of influence, seem to fail at grasping the basics of clear, simple writing. Becoming a good writer doesn’t mean you have to write eloquent prose like Hemingway. It also doesn’t mean your words must be so big, it sends your readers off to dig up their dictionary.
Whether you consider yourself a people person or not, working alongside others is something that will occupy nearly all your time as a copywriter, but also as a working professional. Collaborative projects are quite common when dealing with the satisfaction of clients, as is the approval of a manager before sending out the finished product.
With technology now being the core method of communication in today’s world, email etiquette has become an essential aspect of business. While practicing brevity is appropriate from time to time, there are situations that call for clear, well written emails.